Results you can see fast
Campaigns can start driving traffic and enquiries within days.
Service 03 · Paid Ads
Every ad spend with a job to do.
We build and manage Google Ads and Meta Ads campaigns around one question: what does each lead or sale cost, and how do we bring that number down while volume goes up?
The basics
What is PPC advertising?
Pay-per-click (PPC) advertising puts your business in front of the right people instantly, whether they are searching on Google or scrolling through Facebook and Instagram. You pay when someone engages, so every click has a clear cost.
The difference between wasted budget and profitable growth is the detail: tracking set up correctly, tightly matched audiences and keywords, ads that speak to intent, and landing pages that convert.
What's included
Everything in our Paid Ads service.
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Google Ads
Search, Performance Max, Display and YouTube campaigns built around high-intent keywords.
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Meta Ads
Facebook and Instagram campaigns with creative testing and audience strategy.
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Conversion tracking
Pixels, Google Tag Manager and events configured so we measure what matters.
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Ad creative & copy
Headlines, visuals and variations designed to be tested, not guessed.
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Landing page advice
Recommendations or full builds to lift conversion rates after the click.
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Budget optimisation
Weekly tuning of bids, audiences and budgets towards the best performers.
Our process
How we get you results.
A clear, repeatable process, so you always know what is happening and what comes next.
- 01
Audit & goals
Review past campaigns and agree target cost per lead or return on ad spend.
- 02
Build
Tracking, structure, audiences and creative set up properly from day one.
- 03
Launch & learn
Controlled launch, then rapid testing to find winning combinations.
- 04
Scale
Shift budget to what works and expand carefully while keeping costs in check.
Why it matters
The business case for PPC advertising.
Full control
Set budgets, pause, scale or target precisely whenever you need to.
Measurable ROI
Clear numbers on cost per lead, cost per sale and return on spend.
Precise targeting
Reach people by intent, location, interests and behaviour.
FAQ
Paid Ads questions, answered.
How much should I spend on ads?
It depends on your industry, goals and how competitive your market is. We will suggest a starting budget that is large enough to learn from, then scale based on real results.
Is the ad budget included in your fee?
Usually not. Your ad budget is paid directly to Google or Meta, and our management fee is separate. This keeps spending transparent and in your control.
Do I own the ad accounts?
Yes. We set campaigns up in accounts that belong to your business, so all data and history stay with you.
How quickly will I see leads?
Many campaigns generate traffic within the first days. Performance typically improves over the first four to eight weeks as we test and optimise.
Ready to grow with Paid Ads?
Tell us about your goals and we will send a clear, no-jargon proposal with recommendations, timeline and cost.